We'll bet you $1 your books are lying to you
Not with wrong numbers. With omission. Your bookkeeper can't show you how your home service business actually makes money — because generic accounting wasn't built for it.
Book Your Free Walkthrough30 min · No obligation · We'll show you what your numbers are hiding
- ✓Industry-specific chart of accounts
- ✓Monthly KPI scoreboard + benchmarks
- ✓P&L, balance sheet, cash flow reports
- ✓Account manager walkthrough call
- ✓Revenue & A/R pulled from your CRM into a custom QBO chart of accounts
- ✓Books catch-up & cleanup included
Month-to-month. Cancel any time.
You have bookkeeping. It's not enough.
You probably have "clean" books. A monthly P&L. A CPA who files everything on time. And you still check your bank balance before making decisions.
You still hesitate before hiring. You still wonder if growth is actually profitable. You still can't answer the basic question: which lever moves profit fastest in my business?
That's not a you problem. That's a system problem. Your bookkeeper is doing exactly what they were trained to do — compliance bookkeeping built for retail, e-commerce, and professional services.
Not for route density. Not for technician productivity. Not for recurring service agreements.
Your books aren't wrong. They're blind.
The problem isn't bad bookkeeping. It's that generic bookkeeping was never designed to see your business. It can't tell you what you need to know — because it doesn't know what to look for.
A standard chart of accounts doesn't separate service revenue from recurring revenue. It doesn't track labor as a percentage of revenue by role. It doesn't measure route density or revenue per technician. It doesn't benchmark your margins against other businesses in your industry.
It produces reports that are technically accurate and strategically useless.
So you end up with clean books and no clarity. Your CPA is happy. Your accountant is happy. And you're still making big decisions on gut feel because the numbers can't answer the questions that matter.
That's the omission. Not wrong numbers. Missing intelligence.
This is what clarity actually looks like
Every FRAXN client gets a KPI scoreboard built for their industry — benchmarked against 200+ service companies. Five minutes to read. Every answer you need.
Sample scoreboard. Your metrics are customized to your industry, scale, and goals.
A financial operating system built for your industry
FRAXN replaces generic bookkeeping with a system engineered for home service operators. Three components. Total clarity.
We rebuild your books around how your business actually works. Service vs recurring revenue, separated. Labor broken out by role. Overhead visible. Your chart of accounts finally matches your operation.
Revenue per tech. Labor %. Gross margin. Break-even point. Profit targets vs actuals. Benchmarked against 200+ comparable service companies. Updated monthly. Five minutes to read.
P&L, balance sheet, cash flow — cleaned, reconciled, delivered by the 15th. Then your account manager walks you through what happened, what's off, and what to focus on next.
Built by an operator. For operators.
Patrick Baldwin
Patrick built and sold his own pest control business. He knew every number cold — labor ratios, route density, margin by service line. When he looked around, he realized most home service operators were flying blind, running on reports that looked clean but told them nothing useful about how to actually grow. So he launched FRAXN to fix that.
He saw firsthand what happens when your books are technically accurate but strategically useless. Hiring decisions made on gut feel. Growth that didn't translate to profit. Quarterly surprises that should have been visible months earlier.
So he built the system he wished existed — a financial operating system designed specifically for the operational realities of home service businesses. Not generic bookkeeping repackaged. A fundamentally different approach to how service operators see their numbers.
Today, FRAXN serves 250+ operators managing over $300 million in annual revenue, with a team of CPAs and account managers who speak operator — not just accounting.
Operators who can finally see the truth
We've enjoyed 20 to 30 percent growth in revenue. The best part — they helped us retain it. I now know where we were leaking money. FRAXN improved our gross profits and EBITDA margins. Best business decision ever.
Having clean, accurate reports done for me makes a huge difference. It helps me make smarter decisions and focus on what actually drives profit.
Such a boost — both the time we save and the insights we gain. The monthly reports are sophisticated yet easy to interpret. Highly recommend if you're trying to grow.
They really understand the pest control business inside and out. Everyone on the team has been responsive. They go above and beyond.
Try the full system for $1
Book a 30-minute walkthrough. We'll show you exactly what changes when your books are rebuilt around your industry. If it makes sense, you start for $1.
Book Your Free WalkthroughEverything installed. $1 to prove it.
The FRAXN Financial Operating System
Everything installed and managed. Every month. Done for you.
If you don't see the value, you've lost nothing.
Month-to-month. Cancel anytime. No contracts.
Three steps. Total clarity.
Book a 30-Minute Walkthrough
We'll confirm your industry, scale, and goals. Show you the system in practice — the scoreboard, the report format, the monthly cadence. If it's not a fit, we'll say so.
We Rebuild Your Books
We install your industry-specific chart of accounts, clean up anything that needs cleaning, and set up your integrations. Most clients are fully onboarded in 2–4 weeks.
Monthly Clarity Delivered
Reports by the 15th. KPI scoreboard updated. Account manager walkthrough scheduled. Every month, you know exactly where you stand and what to do about it.
Built for operators doing $500K–$10M+
This is for you if
You run a home service business — pest control, HVAC, plumbing, lawn care, roofing, or route-based services
You're doing real revenue but growth still feels harder and riskier than it should
You have bookkeeping but still don't trust your numbers enough to make confident decisions
You want operator clarity without becoming an accountant
Not for you if
Solo operator under $200K — the system is built for real operational complexity
You're happy with compliance-only bookkeeping and don't plan to use numbers for growth
You want a DIY tool — FRAXN is done for you, not self-serve
You're not in home services — this is purpose-built for this industry
If you don't see it, you've lost a dollar
Your first month is $1. Full system installed. If the reports don't show you things about your business you've never seen before — if you don't immediately understand where profit is hiding and where it's leaking — you walk away. No contracts. No cancellation fees. Month-to-month forever. We keep operators because the system works, not because they're locked in.
Before you book
Your bookkeeper handles compliance. FRAXN installs an operating system. Your current reports can't show you revenue per tech, labor ratios by role, route profitability, or recurring vs one-time splits. Ours can. That's not a criticism of your bookkeeper — it's a limitation of the system they're working in.
Pest control, HVAC, plumbing, lawn care, landscaping, roofing, electrical, pool maintenance, painting, septic, garage door, fire and life safety, restoration, and other route-based or technician-driven service businesses. Our chart of accounts and benchmarks are built for these operational models specifically.
QuickBooks Online (Essentials or better) plus Power BI for dashboards. We manually pull revenue and A/R data from your CRM and map it into our industry-specific chart of accounts in QBO. We work with 20+ CRMs: FieldRoutes, ServiceTitan, PestPac, Jobber, GorillaDesk, Briostack, ServiceAutopilot, and many others.
No. We catch them up. We'll assess the scope on the walkthrough and be upfront about any one-time onboarding cost. No judgment — most operators come to us with some cleanup needed.
30 minutes. We'll confirm your industry, scale, and goals. Show you the system in practice — the scoreboard, the report format, the monthly cadence. And we'll be honest about whether FRAXN is right for your situation. No pitch. No pressure.
Most clients are fully onboarded in 2–4 weeks. Once complete, reports are delivered by the 15th of every month.
Yes. Month-to-month. No contracts. No exit fees. If the system isn't delivering value, stop.
See what your books are hiding from you
30 minutes. We'll show you the system, the scoreboard, and tell you straight whether FRAXN is right for your business. If it is — you start for $1.